For years, the Nowell family has sought ways to help others avoid the tragedy of drug overdose. While working with longtime family friend Todd "Z-Man" Zalkins, who helped Jakob Nowell (Bradley's son) get clean and sober, the plan to create the Nowell Family Foundation evolved.

As Papa Nowell (Bradley's father) says, "We have finally found something we truly believe in doing – and that's helping others who are struggling with addiction."

Kellie Nowell (Bradley's sister), who is actively involved as the executive director, is dedicated to the growth of the Foundation and to ensuring its stability, allowing it to serve others for many years to come.